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This catalog is designed to give you everything you need - qualitatively - to design a comprehensive survey of the market. It can be used to develop maps that identify gaps between you and the market, you and your competitors, and also help you to identify non-traditional competitors who are addressing adjacent areas (and could pose a future threat). Or, you can take it to the next step.

If you have experience fielding surveys then you have everything you need. If you need help fielding and managing a complex survey, just let us know!

A word about success metrics

Note: you want to have end users rate this statements on dimensions of importance, and difficulty. You can use a 3-5 point scale, but make sure you have a neutral option in in somewhere.

When your are STEP…

Q1: How important is it that you can quickly and/or accurately…

Q2: Given your current solution, how difficult is it for you to quickly and/or accurately…

  1. How important is it to you that you are able to quickly and accurately [statement]
    1. Not important
    2. Neutral
    3. Important
    4. Very important
    5. Extremely important
  2. Given your current solution or method, how difficult do you find it to [statement]
    1. Not difficult
    2. Neutral
    3. Difficult
    4. Very difficult
    5. Extremely difficult

In this job, the Chief Security Officer is responsible for safeguarding the company's sensitive data, intellectual property, and other digital assets from theft, unauthorized access, or any other cyber-attack. The job involves implementing security controls, performing risk assessments, and developing incident response plans to mitigate potential threats.

Catalog


Jobs-to-be-Done Qualitative Research Catalogs © 2024 by Michael A. Boysen is licensed under Attribution-NonCommercial-ShareAlike 4.0 International